Jennifer Laycock

Jennifer Laycock

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Having already made a bad reputation for itself by hiring a legion of phone solicitors to cold-call small businesses, Traffic Power had accumulated a fairly large client list. This weekend, the story took another twist when Matt Cutts, Google’s chief search engineer, posted definite confirmation of the penalty on his blog. (skip to "Google Posts the Truth About Traffic Power" by Jim Hedger)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.