Jennifer Laycock

Jennifer Laycock

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Pay per Call is an alternative channel that’s growing rapidly. The Kelsey Group estimates the Pay per Call market will more than double for the next five years, with revenues topping 3.7 billion by 2010. That makes it a revenue producing opportunity that more and more online publishers are beginning to pay attention to. (skip to "A Place for Pay per Call" by Gord Hotchkiss)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.