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Search engine marketing is simultaneously an intense game of taking action to increase sales while also a patient intermission of waiting to see the results. There is almost always something that can be done to improve your site and your search rankings, but after making specific changes you must be patient enough to wait for the results of those changes to come back and be compared against the previous changes. (skip to "Hurry up and Do Nothing for Measured SEM Success" by Stoney deGeyter)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.