Avoiding SEO Pitfalls

October 26, 2006 Comments

Jennifer Laycock

Jennifer Laycock

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This year, with the cost of Pay Per Click (PPC) keyword advertising prices up and dwindling search inventory, experts are predicting an increase in SEO campaigns. But, as always, buyer beware. Due diligence is wise when planning any marketing campaign. When you plan your search engine optimization campaign, there are a few pitfalls you must avoid. (skip to "Avoiding SEO Pitfalls" by Bruce Clay)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.