Jennifer Laycock

Jennifer Laycock

Articles

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Your job, as the copywriter, is to entice them into each segment so they will consume as much of your copy as possible. Take your cue from Reader's Digest. They crank out — issue after issue — exceptional opening lines for their articles that engage then hook readers. What happens next? The reader is pulled into the story full force. (skip to "Opening Sentences That Close the Sale" by Karon Thackston)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.