Google Revises AdWords Formula

Google will start judging the quality of the landing page as part of the formula for calculating relevant ads. The page will be assigned a quality score and will play a larger part in determining the placement of the ad. Previously, landing page quality was only used for determining the minimum bid.

This is only to affect a small percentage of advertisers, as it is targeted as eliminating spam and fraud from the AdWords system. However, I believe this is only part of a larger agenda to improve the overall quality of advertisers and landing pages. For Google it is all about customer experience. If the landing pages are relevant and pass quality standards, then the user will have a better experience and their trust level for Google ads will increase.