Increase in online shopping expected

Customers are ready to spend more than ever, thanks for a growing economy. The rate of online spending is expected to increase, as well as the number of people ready to do their holiday shopping online this year.

In a customer survey, BIGresearch found that the average consumer intends to spend almost $800 this year in holiday shopping – many of whom have started already. This is attributed to three factors; gas prices falling, the growing ecomomy, and consumer sentiment on the rise – all combining for a big holiday season.

47.1% of consumers say they plan to shop online this year, which is far above the 36% from three years ago. One of the largest holiday spending groups are young adults, 18-24. Phil Rist, Vice President of Strategy for BIGresearch, said "Young adults see the holiday season as a time to splurge, not skimp, on gifts for loved ones."