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News is out that Yahoo has struck a deal with Vodafone to provide ads on mobile phones in lieu of customer's being charged less for their phone services. Would you accept advertising if it meant reduced costs on your mobile phone bill?

"Under the plans, customers who agree to accept carefully targeted display advertisements can expect to enjoy savings on certain Vodafone services. This proposition could extend to key Vodafone mobile assets including the Vodafone live! portal, games, television and picture messaging services."

Read more at Yahoo's Press Release


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