PubCon: Press & Public Relations Campaigns

The following is simply my notes from each speaker. I simply jotted things down as they got my attention, much (but not all) is in my own words filtered through my own thought processes. If I lack information on any particular speaker, or misrepresent what was said, please know that this is inadvertent.

This session focused on interviews and press releases, and how they should be managed.

Robin Liss, Camcorderinfo.com

How to do an interview (from the interviewee's perspective):

1. be over prepared. You can’t know what the questions are before hand but you can know about the subject. Write out message points about your opinion and how that effects your business. Have facts and research. Accurate data.
2. Practice. Learn how to fill your words (no 'um's)
3. Develop a relationship with reporter.
4. Give straight answers. Answer any question in 30 seconds.
5. Message, message, message. Get your message across subtly without being an obvious commercial
6. Oops, I missed this one!
7. Be cautious. Think through what you want to say, make sure you control the message as much as possible.

Lee Odden, TopRank Online Marketing

• Half of all us internet users visited news sites. Yahoo news is most popular.
• Adding social media to online PR can have a multiplying effect.
• Push vs. Pull PR: Push is sending out press releases, pitching, contacting journalists or bloggers for a story. Pull is making it easy for the media or your audience to find your news/message. Use both.
• Pitching bloggers is different from journalists. Be sure you are relevant

Greg Jarboe, SEO-PR

• 75% of marketers are optimizing press releases. Journalists prefer to get an email. Email them a press release before you send it out over the wire.