Jennifer Laycock

Jennifer Laycock

Articles

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In something as dynamic as Search, it’s tough to keep your bearings. Obviously, year over year sizing of the markets is one yardstick, but there are a lot of other factors that we like to keep an eye on. (skip to "SEMPO’s Snapshot of Search" by Gord Hotchkiss)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.