Jennifer Laycock

Jennifer Laycock

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Fresh out of speaking on the "Link Baiting and Viral Marketing" sessions here at Search Engine Strategies Chicago, I ran across a pretty accurate (and amusing) take on the explosive growth of the blogosphere. In response to Technorati's David Sifry's report on the state of the Blogosphere...Philipp Lenssen offers up his own take on the different subsets of bloggers that contributed to all that growth.


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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.