8 Simple Steps to Make a Page More "Local"

December 11, 2006 Comments

Jennifer Laycock

Jennifer Laycock

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We don't know much about the local search algorithms in use at Google, Yahoo!, and MSN. We do know, however, that local SERPs use a different algorithm than the main SERPs – a location-based algorithm. So if you're a small business that relies on local search traffic, it's a good idea to make sure search engine crawlers have a good sense of where you're located. (skip to "8 Simple Steps to Make a Page More "Local"" by Matt McGee)
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Search Engine Guide > Jennifer Laycock > 8 Simple Steps to Make a Page More "Local"

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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