Jennifer Laycock

Jennifer Laycock

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I've always thought of SEO as a long-term process. More of a perpetual process, really. SEO firms (not to be confused with SEO consultants) tend to provide one of two different types of service. For the most part, they can be defined as "long-term" SEO and "short-term" SEO. (skip to "Long- vs. Short-Term SEO" by Stoney deGeyter)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.