Jennifer Laycock

Jennifer Laycock

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Our web site has been around for many years and we are switching over to a content management system coded in JSP, but with extensions ending in .do as opposed to what we currently have, .asp. We have hundreds of pages dynamically code-driven from our database in .asp and I’m worried that when we switch over to the .do extension we will lose placement in the search engines. (skip to "New CMS Changing File Extensions" by Jill Whalen)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.