January 16, 2007 Comments
Not so much a search or even online marketing related post, but there's a post over at LiveDev that makes an essential point. What's the point that it's making? Be original.
We've talked in the past about how much easier it is to "score" in a niche. That doesn't mean that anything goes, it simply means that you've got to offer people something new in order to get (and keep) their attention.
Read these words and give it some thought...
With all of the startups as of late, it seems like everyone is making a "clone" of something already in existence. Like a "MySpace clone" or a "Digg clone". Why? Because these sites have proven that they have the formula for attracting visitors and making some serious coin.
Unfortunately for these entrepreneurs, they're not going to see much success. Why? Because they're not thinking.
Thinking requires creativity, and unless you're creative, you don't have anything new, exciting or fresh to offer the oh-so fickle early adopter crowd.v
Take those words and apply them to pretty much anything you're thinking about doing for your business. Blog topics, product offerings, viral schemes, pretty much anything new that you're working on. That's not to say that you can't be successful using the same basic ideas as someone else (umm...Google anyone?) but it does mean that it's a good idea to be as new and unique as possible.
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