Bad Clients and Bad Consultants

Lee Odden shares a quick and simple blog post that outlines five of the common things that clients do to drive their SEM firms crazy and the five common things that SEM firms do that drive their clients crazy. Trust me, you don't want to fall into either of these groups.

You'd think they'd all be pretty simple, like client doesn't pay or consultant under-delivers, but it goes beyond that.

For instance Lee lists this under what consultants should avoid...

SEO techie insults client side account manager on lack of knowledge about topics such as latent semantic indexing and not knowing the name of the last Google update.

He goes on to include this suggestion for clients...

Client wants to try every trick they've read about in 2 year old forum posts or heard about from someone’s cousin’s friend who has an ex-girlfriend working at MSN.

Don't be one of those clients and don;t be one of those firms.