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Throughout the entire evolution of the modern corporate structure, there always has been an inherent conflict between the Sales & Marketing departments. Sales & Marketing fight over many things (budget, organizational recognition, etc.) but their core battles tend to revolve around issues that touch the lead generation process. (skip to "The Web Form: The Online Battleground of Sales & Marketing" by Todd Mintz)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.