SEM's Seven Year Itch, Part Three

January 30, 2007 Comments

Jennifer Laycock

Jennifer Laycock

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What we're not particularly good at is stepping back and looking at the big picture. The how's and why's of search, and most importantly, the who's. While this is true across the search space, it's most apparent with the organic optimizers. Virtually no one in the SEO world has given a hoot about messaging, user experience or intent. It's all about crawling your way to top spot. (skip to "SEM's Seven Year Itch, Part Three" by Gord Hotchkiss)
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Search Engine Guide > Jennifer Laycock > SEM's Seven Year Itch, Part Three

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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