Landing-page Dilemma

February 5, 2007 Comments

Jennifer Laycock

Jennifer Laycock

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Until recently, whenever we sent out email flyers about our programs, we had the link go directly to the program's unique page on our website. Our marketing director has been trying to make a case for sending the clicker to the landing page that would then direct the clicker to a list of programs, including the one on which he or she clicked. (skip to "Landing-page Dilemma" by Jill Whalen)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.