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Search is more popular than display ads and email marketing because of its excellent performance and ROI. Internet marketers should take note of the development in the search marketplace in order to better focus their advertising budgets. (skip to "The Importance of Search in Internet Marketing" by Claudia Bruemmer)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.