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Jimmy Wales, the co-founder of Wikipedia, is placing a fairly large bet that people can trump technology in the search engine game. He's putting $4 million (of other people�s money) plus an undisclosed "large amount" from Amazon on the line, betting that he can steal 5% of the total search market away from Google with his new project, Wikia. (skip to "Jimbo Wales and People Powered Search: A Long Shot" by Gord Hotchkiss)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.