Copywriting Makeover: Value vs. Vision - Part 1 of 2

April 10, 2007 Comments

Jennifer Laycock

Jennifer Laycock

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There's no doubt. Wholesalers USA knows their customers. They've spent the time digging through log files to analyze site stats. They've spoken with customers on the phone and emailed with them. They've used client feedback to develop new products that have taken off like a rocket. Wholesalers USA understands the importance of giving the customer what s/he wants. What they needed some help with was translating that message into natural-sounding SEO copy that would deliver qualified traffic. (skip to "Copywriting Makeover: Value vs. Vision - Part 1 of 2" by Karon Thackston)
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Search Engine Guide > Jennifer Laycock > Copywriting Makeover: Value vs. Vision - Part 1 of 2

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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