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While I've always found Neil Patel's insight into the Social Media landscape to be pretty insightful, I think his latest Search Engine Land article about social media landing pages completely misses the mark. While Neil's proposed social media style landing pages may go a long way toward making social media visitors happy, I have to ask... at what cost to your business? (skip to "A Rebuttal to Neil Patel's Social Media Landing Page Article" by Jennifer Laycock)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.