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One point that I continue to hear over and over (and OVER) from businesses? That they are "forced" to rely too heavily on Google. Well, to address that issue I'm going to be writing a new article series in the style of the 30 Day Series that follows the creation of a new business. The difference is that this time, I'm kicking Google (and Yahoo and Windows Live and Ask) to the curb and telling the world that you CAN build a business, increase traffic and drive sales all without the major search engines. (skip to "Hide and Speak: Google, We Don't Need No Stinkin' Google!" by Jennifer Laycock)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.