June 13, 2007 Comments
You read that right, it says "short term blogging." While people tend to think about blogging in terms of starting it, rather than setting an end date, Rohit Bhargava at the Influential Marketing Blog offers up some interesting advice about short term blogging. If you've been thinking about dipping your toes in the blogging waters but have been hesitant to make a long term commitment, this article might help you come up with some scenarios that would let you take blogging for a test drive.
When to Use a Short Term Blog:
1. Situation #1: Event Blogging - This is by far the most common situation for short term blogging and involves creating a blog either for live blogging an event or to create anticipation in advance of an event. Typically these blogs are run by the organizers or main sponsors of an event and include voices from participants and speakers from the event. On a non-business level, this could include blogs launched to get ready for a family reunion or any other type of personal event.
2. Situation #2: Product or Service Launch Blogging - As it sounds, this type of blogging involves sharing insights, backstories, or any other type of information to help inform customers and enthusiasts as well as build a buzz about a soon to be launched product or service. This type of blogging can also be a great way to solicit feedback in advance of a big launch.
3. Situation #3: Marketing Campaign Blogging - Efforts in this category range from short term blogs as part of online sites or microsites that are launched for marketing campaigns. Blogs in this category typically allow for real time updates, more interaction and add a conversational element to what might otherwise be a static site. We are working on several of these projects at the moment, and they can work extremely well for engaging consumers.
Rohit goes on to offer five solid suggestions that will help make your short term blogging successful as well. It's well worth your time to read if you're considering this type of strategy for your blog.
Be warned though, these types of things can be addicting.
We switched to a blogging format here at Search Engine Guide several years ago while I was at a Search Engine Strategies event so I could better cover the conference. Now, a couple years later I often find myself putting out five or six thousand words a day.
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