Jennifer Laycock

Jennifer Laycock

Articles

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The pay per click advertising arena is a complex place. As a Google adwords advertiser you compete in an auction every time a keyword prompts your ad to be shown. Unfortunately, many advertisers do not realise how complex that auction is. Find out more about how Google Adwords ranks your ads and how you can establish a profitable strategy for your online business. (skip to "Your Guide To Google Adwords" by Tracey Simpson)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.