August 29, 2007 Comments
There's a great article over in Information Week that explores the ins and outs of mobile web sites and search engine optimization. From the basics of optimizing your mobile sites to the difficulty in tracking and analyzing mobile traffic, Stephen Wellman picks Winksite founder David Harper's brain about the best way to get your content in front of cell phone users.
Some basic advice?
OTA: What makes mobile search optimization different than SEO for the desktop Web?
It's not so much the differences as the importance. Mobile search is not trivial. It takes more effort to type a search word or phrase on a mobile device (especially those without a Qwerty keypad) then on the desktop Web. In spite of that time investment, studies show (How America Searches: Mobile by iCrossing) that 75% of mobile searchers are not willing to browse beyond the second page of search results. With the first mobile results page showing at most 6 items, you can clearly see just how important is for your mobile site to be visible.
Here are some SEO basics for any mobile site:
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