Search Engine News

Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more than 117,000 during a 30 day promotion. ..

Power Guest Posting for SEO

Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This process outlines the basic tactics for power guest posting: finding websites, coming up with content,..

Bing at The GRAMMYs: Finish the Phrase “#MusicWasBestWhen” to Win Concert Cash

We’re heading to the GRAMMYs. @Bing will be coming to you live from The 2012 GRAMMYs celebrating great music and capturing all the happenings at the show. Today, we will tweet a question from the @Bing Twitter handle asking you to co..

Google Readying Google Drive, Dropbox-Like Cloud Storage

Google is readying a Dropbox-like service and will soon enter the cloud computing storage market. The Google Drive is expected to allow users to store documents, photos and videos on the cloud and make them accessible from any connected dev..

LinkedIn Shares Mobile Advertising Ambitions

During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views with mobile advertising.

Yahoo Search Engine Market Share Slips in January 2012

A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline in the New Year, according to comScore. Meanwhile, Google climbed past a 66 percent share of the search market.

Becoming an authority - how to and why you want to

Back in October we posted this idea and got great feedback from folks.  Today we're posting a quick review video on the topic.  It's 3 minutes from your day that we hope will help get you pointed on the right path to becoming a t..

Craig Silverstein, Larry & Sergey’s First Hire, Quits Google

Craig Silverstein, the first employee hired by Google founders Larry Page and Sergey Brin in 1998, is leaving the company. Silverstein, who helped build the Google search engine, met Page and Brin while the three attended Stanford.

Google Retires Drop-Down Menu, Black Navigation Bar Returns

Google’s drop-down menu, which was introduced in late November as part of the “next stage” of its massive redesign, is history. Google will revert to an updated version of the black navigation bar that began appearing ahead of the launch of..

8 Search and Social Takeaways from Covario INFLECTIONPoint 2012

How to be smart with a strict budget, the importance of timing and levity in social media, retaining value in SEO, content marketing, and the convergance of search and social were among the hot topics, tips, and takeaways at INFLECTIONPoint..

Bing is for Doing: Wiz Khalifa’s Story

Propelled by his young bravado and hardcore yet charismatic execution of rhymes Pittsburgh, Pennsylvania rap artist Wiz Khalifa’s star has taken flight over the past few years. In anticipation of Sunday’s hotly anticipated 54 t..

5 Must-Have SEO Skills

On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketin..

Lead Scoring: How B2B Search Marketers Can Lead the Process

Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process...

Reputation Management and Social Monitoring Made Easy

Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasurable value for combating negative brand me..

Google Users Dislike Personalized Search Results [Survey]

Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Google search survey said no, compared to 15.5 percent who said yes.

Customize your standard reports

Designing a good custom report can be challenging, and sometimes all you really want is a slightly different version of a standard report. Using the new "Customize" feature in Google Analytics allows you to tweak our definitions of Standar..

adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting

To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. Here's a quick look at all the latest changes to Microsoft adCenter.

A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify

Josh Bernoff of Forrester Research and co-author of bestseller "Groundswell", shared tips for success in social and instigating positive change by causing trouble in a way that’s disruptive at Covario’s recent INFLECTIONPoint 2012 conferenc..

Google Screenwise Pays People to Search the Web With Chrome

A new Google project called Screenwise is offering web surfers the chance to get paid to surf the web and help "make Google better." You have to search the web using the Chrome browser and share your data with Google, according to the signu..

AdWords campaign management – Even better when you share

Last January, we introduced a new way to manage changes across multiple campaigns with lists, starting with negative keyword lists . These lists give advertisers the ability to create and manage groups of negative keywords in your account ..

DOJ to Approve Google's Motorola Acquisition

Google's proposed acquisition of Motorola Mobility could soon be approved by the U.S. Department of Justice (DOJ,) sources told the Wall Street Journal. The DOJ is reportedly poised to issue a formal approval on the deal as early as next we..

Search Funnels refresh: new and improved interface

In March 2010, we launched Search Funnels , a tool that helps advertisers understand the series of search impressions and search clicks that result in conversions . Since then, we've been tweaking the user interface to make it more use..

AdSense in Your City goes global

Following the success of AdSense in Your City events in North America and the positive feedback we’ve received so far, we’re expanding this program to reach more publishers. That's right, we're now packing our passports and taking these ev..

New Signals to Search Engines Revisited

Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of..

Preparing your site for a traffic spike

Webmaster level: Intermediate It’s a moment any site owner both looks forward to, and dreads: a huge surge in traffic to your site (yay!) can often cause your site to crash (boo!). Maybe you’ll create a piece of viral content, or get Slashd..

Online Newsrooms: A Necessity for Search and Social Content Strategy

Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen w..

Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach

Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power to assertively identifying themed conversations surrounding your corporate objectives, and diving right i..

How to Use Government Data for Link Development

You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right place..

Google Analytics has learned 9 new languages

Recently we introduced the new and improved Google Analytics , so that you can quickly find even more powerful and useful data to improve your internet marketing efforts. Now, we are proud to say Google Analytics is available in 9 new lang..

Top five policy resources to know

Recently, we shared our 2012 resolutions in this post based on your feedback from our bi-annual publisher satisfaction survey. One of the key areas that we’re dedicated to improving is transparency around our program policies . This means ..

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