Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming that the firm's co-founders engineered the stock split to keep control of the fir..
Is creating useful content really that hard? That kind of depends on who is defining “useful”. From the POV of the person creating it, “useful might look like “300 words built around <insert keyword&g..
Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it receives. It wants to publish how many FISA requests it receives and users or accounts encompassed within such..
When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more r..
According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April..
Originally posted on the Google Analytics blog Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, vie..
Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the new Google venture aims to liberate those 5 billion or so people on Earth without Internet access.
The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searcher..
We regularly hear that you look to us for benchmarking information on how your site is performing relative to the sites of other AdSense publishers. If you tuned in to yesterday’s Hangout on Air , you heard Susan Wojcicki talk about a futu..
A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and tr..
As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search eng..
Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in h..
Folks at Google get cold-call emails out of the blue just like everybody else. Here's an email that a colleague of mine got recently: I was on your website www.google.com and wanted to shoot you a quick note. I think I can make a few chang..
Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it broke 3 million searches for the first time. That is nearly double its pre-PRISM daily search totals.
Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July. Some wonder why sponsored results are targeted because advertisers experience good ROI.
Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing grew to 17.4 percent in May, a significant increase from its 15.4 percent search market share in May 2012.
Ads that provide detail and precision can help people make more informed decisions. Sitelinks help people find information deeper in your site so they can get to where they want to go faster. In February 2012, we improved sit..
Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality ran..
Originally posted on the official Google blog Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first d..
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of th..
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelli..
Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience.
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after more than tripling its mobile revenues in ..
Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day. Our small team huddled together in a cramp..
Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property and prof..
Summer is officially here which means it’s finally time to go on your highly anticipated summer vacation! Travel logistics are squared away and your bags are packed – you are ready to begin your adventure! Now the only decision..
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebo..
If you’re using a Windows Phone in the US, you may have noticed that the voice capabilities on your phone have gotten better. Over the past few weeks, we’ve been rolling out updates to Windows Phone customers, to improve the sp..
Webmaster level: Intermediate If you use Google Tag Manager to add and update your site tags, now you can quickly and easily verify ownership of your site in Webmaster Tools using the container snippet code . Here’s how it’s done: 1. On th..
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