Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more than 117,000 during a 30 day promotion. ..
Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This process outlines the basic tactics for power guest posting: finding websites, coming up with content,..
We’re heading to the GRAMMYs. @Bing will be coming to you live from The 2012 GRAMMYs celebrating great music and capturing all the happenings at the show. Today, we will tweet a question from the @Bing Twitter handle asking you to co..
Google is readying a Dropbox-like service and will soon enter the cloud computing storage market. The Google Drive is expected to allow users to store documents, photos and videos on the cloud and make them accessible from any connected dev..
During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views with mobile advertising.
A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline in the New Year, according to comScore. Meanwhile, Google climbed past a 66 percent share of the search market.
Back in October we posted this idea and got great feedback from folks. Today we're posting a quick review video on the topic. It's 3 minutes from your day that we hope will help get you pointed on the right path to becoming a t..
Craig Silverstein, the first employee hired by Google founders Larry Page and Sergey Brin in 1998, is leaving the company. Silverstein, who helped build the Google search engine, met Page and Brin while the three attended Stanford.
Google’s drop-down menu, which was introduced in late November as part of the “next stage” of its massive redesign, is history. Google will revert to an updated version of the black navigation bar that began appearing ahead of the launch of..
How to be smart with a strict budget, the importance of timing and levity in social media, retaining value in SEO, content marketing, and the convergance of search and social were among the hot topics, tips, and takeaways at INFLECTIONPoint..
Propelled by his young bravado and hardcore yet charismatic execution of rhymes Pittsburgh, Pennsylvania rap artist Wiz Khalifa’s star has taken flight over the past few years. In anticipation of Sunday’s hotly anticipated 54 t..
On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketin..
Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process...
Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasurable value for combating negative brand me..
Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Google search survey said no, compared to 15.5 percent who said yes.
Designing a good custom report can be challenging, and sometimes all you really want is a slightly different version of a standard report. Using the new "Customize" feature in Google Analytics allows you to tweak our definitions of Standar..
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. Here's a quick look at all the latest changes to Microsoft adCenter.
Josh Bernoff of Forrester Research and co-author of bestseller "Groundswell", shared tips for success in social and instigating positive change by causing trouble in a way that’s disruptive at Covario’s recent INFLECTIONPoint 2012 conferenc..
A new Google project called Screenwise is offering web surfers the chance to get paid to surf the web and help "make Google better." You have to search the web using the Chrome browser and share your data with Google, according to the signu..
Last January, we introduced a new way to manage changes across multiple campaigns with lists, starting with negative keyword lists . These lists give advertisers the ability to create and manage groups of negative keywords in your account ..
Google's proposed acquisition of Motorola Mobility could soon be approved by the U.S. Department of Justice (DOJ,) sources told the Wall Street Journal. The DOJ is reportedly poised to issue a formal approval on the deal as early as next we..
In March 2010, we launched Search Funnels , a tool that helps advertisers understand the series of search impressions and search clicks that result in conversions . Since then, we've been tweaking the user interface to make it more use..
Following the success of AdSense in Your City events in North America and the positive feedback we’ve received so far, we’re expanding this program to reach more publishers. That's right, we're now packing our passports and taking these ev..
Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of..
Webmaster level: Intermediate It’s a moment any site owner both looks forward to, and dreads: a huge surge in traffic to your site (yay!) can often cause your site to crash (boo!). Maybe you’ll create a piece of viral content, or get Slashd..
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen w..
Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power to assertively identifying themed conversations surrounding your corporate objectives, and diving right i..
You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right place..
Recently we introduced the new and improved Google Analytics , so that you can quickly find even more powerful and useful data to improve your internet marketing efforts. Now, we are proud to say Google Analytics is available in 9 new lang..
Recently, we shared our 2012 resolutions in this post based on your feedback from our bi-annual publisher satisfaction survey. One of the key areas that we’re dedicated to improving is transparency around our program policies . This means ..
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