Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need...
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six indu..
Animal kingdom hurting ROI? Pandas and penguins, oh my! Take control and tell the fauna "Bye Bye", With these helpful suggestions to diversify! In short, it’s time to fear nothing when building your website. Every business has ..
DoubleClick Search V3 is one year old! Over the last year we've focused on: Campaign Management Deeper Insights Bid Optimization Better Results To learn more about a year of DoubleClick innovation, visit the DoubleClick Search blog ...
Earlier this week, Robert Dietz and Nate Buggia joined Laura Foy in the Channel 9 studios to discuss all things related to the release of Bing.com/New.. Nate and Robert provide an overview of the changes and answer questions that you have ..
Webmaster level: All At Google we're obsessed with speed. We've long known that even seemingly minor speed increases can have surprisingly large impacts on user engagement and happiness. About a year ago we rolled out Instant Pages in pursu..
When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviors or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when suc..
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP f..
Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Google team members and other GA users to stay at the edge of what’s next. For example, more than 80,000..
We’ve recently made a few improvements related to AdSense reporting to help you find information more quickly and to address some of the most common asks we’ve heard from you. Good things come in threes -- so here are three recent updates ..
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile...
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinter..
Google and the National Security Agency's possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA's decision not to release information confirming or denying if they have a relationship with Google.
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social s..
Earlier this year, we introduced the Learn with Google webinar program , and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the contin..
As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the “light TV viewer.” Around 31% of adults 18 to 49 are light T..
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be ..
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages. ..
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a lo..
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent..
Last week at the Search Summit in San Francisco, we showcased a brand new way to search that is designed to help you interact with friends and take action without compromising the core search experience. Starting today, people in the Unite..
Interested in learning how to use Analytics to make better decisions for your business? Here’s your chance; join us next week for two webinars . We’re partnering with the Learn with Google team to present an introductory session on Ge..
Once again, Internet Week New York is in full force, and we hope that you'll come and join Google+ for some of the festivities as the city’s digital thinkers, from developers to ad agency execs, collaborate on a week of panels and parties:..
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your compet..
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track..
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization..
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global searc..
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