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Weekly Newsletter - 2003-06-18
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Search Engine Marketing News

DealTime Lowers Minimum Bid 2003-06-16
DealTime on Monday lowered its minimum bid in an effort to encourage more retailers to try its shopping search engine.

Warning! Your CMS could damage your content's health
CM Focus 2003-06-13
Sandra Higgison finds out how content management and SEO objectives can be complementary and yet conflicting at the same time.

(Blog) Confirmed: Google to Phase Out CPM-Based "Premium Sponsorships"
Traffick 2003-06-12
Today, Google VP of Advertising Sales Tim Armstrong made it official: no new Premium Sponsorships will be accepted and existing sponsors will not be able to renew at the end of their terms. This means that the program should be history by year end.

Search Engine Marketing vs. Search Engine Optimization
Jill Whalen at Search Engine Guide 2003-06-12
Before I can explain my reasons for concentrating on the optimization side of things, I should probably discuss the differences between search engine marketing (SEM) as a whole, pay-per-click (PPC) ads, and search engine optimization (SEO).

Paid Search Handbook, Part 2
ClickZ 2003-06-12
Search is full of opportunities and rife with hazards.

The Seven-or-So Habits of Highly Profitable PPC Campaigns
Andrew Goodman at Search Engine Guide 2003-06-11
Lately, we've had some fall-over-in-disbelief success stories with AdWords campaigns. What makes them all the more unexpected is that, while they may be well-thought-out businesses, we are not talking about people with huge amounts of capital.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Questions for GoogleGuy - Part 2 - The Answers
Webmaster World
"I basically got an itch to post a bunch tonight, and the mods quickly made a post-only thread without any advance warning from me."

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