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Weekly Newsletter - 2003-07-16
On the Web: http://www.searchengineguide.com/semnews/semarchives.html


Hi Everyone!

The Search Engine Guide Members' Area opens in one week! If you plan to join, now is the time to do so while the rate is still just $20 for six months access. Anyone involved with a small business will benefit from this information service.

Just as this newsletter helps you stay informed about Search Engine Marketing, the Members' Area will help you stay informed about the rest of the issues faced by small businesses with an online presence.

Have a great week!

Robert

 

 

Search Engine Marketing News

Internet Ad Spending Continues to Increase
Source: AdAge.com 2003-07-15
According to Geoff Ramsey, eMarketer's CEO, search engine-based advertising and broadband connectivity are among the top trends driving the new growth in online advertising.

With One Sweep, Yahoo Regains Search Engine Dominance
Source: Search Engine Guide 2003-07-14
With the acquisition of Overture’s pay-per-click technology, Yahoo can now offer it’s own advertisers a PPC model that many suspect will ultimately mimic that of Google’s Adwords.

Measuring Search Engine Marketing ROI
Source: SearchDay 2003-07-14
Spending on search engine marketing is rising dramatically, yet surprisingly few companies are measuring the effectiveness of their campaigns.

The SEM Content Conundrum
ClickZ 2003-07-11
If you use Overture or Google, the content-based floodgates will soon be open. Do you want that traffic?

Prioritize and Rationalize Search Engine Marketing
ClickZ 2003-07-11
Organic listings are trusted. The four influencers and three questions that create better, higher rankings.

Tips to Avoid AdWords Hassles
Source: ClickZ 2003-07-10
Launching a Google AdWords campaign isn't as simple or straightforward as it may seem.

GDS: The Google Dance Syndrome, Part 2
Source: ClickZ 2003-07-09
What's changing -- Google or the way you should optimize your Web site? Part two of a two-part series.



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