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Weekly Newsletter - 2003-07-16
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Hi Everyone!

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Search Engine Marketing News

Internet Ad Spending Continues to Increase
Source: 2003-07-15
According to Geoff Ramsey, eMarketer's CEO, search engine-based advertising and broadband connectivity are among the top trends driving the new growth in online advertising.

With One Sweep, Yahoo Regains Search Engine Dominance
Source: Search Engine Guide 2003-07-14
With the acquisition of Overture’s pay-per-click technology, Yahoo can now offer it’s own advertisers a PPC model that many suspect will ultimately mimic that of Google’s Adwords.

Measuring Search Engine Marketing ROI
Source: SearchDay 2003-07-14
Spending on search engine marketing is rising dramatically, yet surprisingly few companies are measuring the effectiveness of their campaigns.

The SEM Content Conundrum
ClickZ 2003-07-11
If you use Overture or Google, the content-based floodgates will soon be open. Do you want that traffic?

Prioritize and Rationalize Search Engine Marketing
ClickZ 2003-07-11
Organic listings are trusted. The four influencers and three questions that create better, higher rankings.

Tips to Avoid AdWords Hassles
Source: ClickZ 2003-07-10
Launching a Google AdWords campaign isn't as simple or straightforward as it may seem.

GDS: The Google Dance Syndrome, Part 2
Source: ClickZ 2003-07-09
What's changing -- Google or the way you should optimize your Web site? Part two of a two-part series.

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