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Weekly Newsletter - 2003-07-23
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Hi Everyone!

Today is the official launch date of the Search Engine Guide Members' Area. If you've subscribed and haven't received your login information, please let me know. There were a few email addresses that bounced when I tried to send the info.

If you are planning to become a member, now is the time to do it! Currently the rate is only $20 for six months of access. To give everyone reading this week's newsletter a chance to subscribe at the introductory rate, the fee will remain $20 for just a few more days. After that, the rate is going up to $30 for six months of access.

Just as this newsletter helps you stay informed about Search Engine Marketing, the Members' Area will help you stay informed about the rest of the issues faced by small businesses with an online presence.

Have a great week!




Search Engine Marketing News

Are YOU getting your Money's Worth When Buying PPC Traffic?
Source: Search Engine Guide 2003-07-22
If you don't set up some sort of tracking system, you'll never know if your keyword purchases are really working for you. And if you don't know if they're working for you, you won't be able to make an educated decision on whether or not to discard a keyword campaign, expand it, choose different keywords, etc.

Tips on Using Wordtracker to Find the Best Keyword Phrases
Source: Search Engine Guide 2003-07-21
When you don't know better, you might think that the competition report is telling you how many pages are actually optimized for a particular keyword phrase in any given engine. But they're not telling you this at all! All they can tell you is how many pages show up in a search for that particular keyword phrase.

Addressing the Search Term
Source: Search Engine Guide 2003-07-21
While more and more sites begin to include search terms in their web page copy in order to rank higher in web searches, high search engine rankings are really only a part of the equation. Another large part is whether each of your pages is directly addressing the searcherís topic of interest.

Optimising for Inktomi - And how it can help on Other SEs!
By Barry Lloyd 2003-07-18
Like any SEO procedure, optimising for Inktomi is not rocket-science. Inktomi looks for on-page content laid out in a manner which allows it to understand the page content comprehensively. The facts laid out are back-to-basics SEO, but they work - pretty much every time!

Rank Well in Search Engines and Convert the Traffic
Source: ClickZ 2003-07-18
How to create pages that rank well and convert search engine traffic into buyers, prospects, and leads.

Effectiveness Study Confirms SEM Power
Source: ClickZ 2003-07-18
How do searchers behave? New research reveals promising results for major brand marketers.

DealTime Launches ROI Tool
Source: 2003-07-17
The shopping search engine provides a tool for advertisers to track their conversion and sales metrics.

Optimizing Keywords for Search Engines
Source: SearchDay 2003-07-16
New to search engine optimization? Here's how to get started with selecting the most search engine friendly keywords and phrases that can help visitors find your site.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Removing a Redirected URL
Webmaster World
"I currently have the URL redirecting (301) to my main URL, Somehow, Google picked up and is now listing both and"

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