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Weekly Newsletter - 2003-07-30
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Hi Everyone!

Thanks to SageRock.com for picking up the tab for this week's newsletter.

If you aren't yet familiar with SageRock.com, I can tell you that they were chosen as one of the top ten search engine marketing companies in the U.S., they've been given the thumbs-up by the SEO Consultants Directory, and Sage Lewis provides regular search engine industry commentary.

So, don't miss your chance to win the free consultation they are providing!

Have a great week!

Robert

 

 

Search Engine Marketing News

Measuring Web Metrics and Conversions
Source: Search Engine Guide 2003-07-29
Currently, with the right tools it is possible to monitor web visitors' behavior such as how and where they found your site, what pages they landed on, and whether they took the desired actions you wanted them to take.

ConversionRuler - Part 1
Source: Search Engine Guide 2003-07-29
It doesn't matter how many people click the link, it's the conversions that make a difference, and that's what you learn with ConversionRuler.

ConversionRuler - Part 2
Source: Search Engine Guide 2003-07-29
ConversionRuler hasn't made any more sales for me, my creativity in how to present my products has. ConversionRuler just lets me know if my ideas are any good!

Google Friendly Solutions to Graphic-Intense Sites
Source: Search Engine Guide 2003-07-28
We all know that the search engines can't 'see' or 'read' the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. So, being careful to adhere to Google's Guidelines that prohibit hiding text, what options do we have with our graphic-intense site?

Where Do We Start With Search Engine Optimization?
Source: Search Engine Guide 2003-07-25
It appears as if you are thinking that you should be ranking highly for keyWORDs as opposed to keyword phrases. You've got to erase that idea from your memory banks immediately!

Search Engine Optimization Basics Part 4 Ė Submissions
Source: Search Engine Guide 2003-07-24
So now that youíve started to optimize your website, how do you make sure it reaches its target audience? No doubt, you can name the most important search engines and I would hazard a guess that you could name many of the smaller ones too. Which ones are important and how should you submit to them? Letís take a look.

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Discussion Threads of the Week
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