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Weekly Newsletter - 2003-08-06
If you have trouble viewing this newsletter, a copy is available on the Web: http://www.searchengineguide.com/semnews/semarchives.html


Hi Everyone!

It's a really busy day, so I'll keep this short so you can get straight to the good stuff...

Have a great week!

Robert

 

Search Engine Marketing News

What Other SEO Books Should I Read?
Source: Search Engine Guide 2003-08-05
Your next step is not to find more resources and books. Your next step is to go out there and create a search-engine-friendly site! You can't be successful until you take action.

LookSmart Opens Deep Listings Option To Small Businesses
Source: Search Engine Report 2003-08-05
LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets.

Geo-Targeting Pay Per Click Ads
Source: Search Engine Guide 2003-08-04
The beauty of the pay per click model is that they do provide targeted visitors to advertisers willing to invest the extra dollar for qualified prospects. Going one step further and filtering search engine users according to their country or state for advertisers is nothing short of spectacular from an advertiser's point of view.

Link Building for Top Search Engine Placement
Source: Search Engine Guide 2003-08-04
With these practices put in place your link-building efforts, while time-consuming, will be well worth the effort.

Overture to upgrade analytics software
Source: News.com 2003-08-01
Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including Google.

New search engine optimization forum
Source: Pandia 2003-08-04
Well known search engine marketing expert Jill Whalen has launched the new High Rankings Search Engine Optimization Forum.

Best Search Practices for E-Tail
Source: ClickZ 2003-08-01
With so many marketers diving into search, the search industry needs to get more of them up to speed on best practices to take search marketing to the next level. This will benefit everyone in the long term.

The Content Context Contest
Source: ClickZ 2003-07-30
Overture's Content Match Versus Google's Contextual Ads.

Study: Paid search to boost ad dollars
Source: News.com 2003-07-30
An almost 50 percent increase in paid search listings will drive a modest recovery in online advertising sales during 2003, according to findings released by Jupiter Research on Wednesday.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Keyword Research Process
High Rankings Forum
"I've mapped out a "high-level" description of the keyword research process into the following stages..."

Writing Copy and Content for the Web
Cre8asite Forums
"My tip is to provide for both tastes. Use bullet points and concise paragraphs high up the page. Then follow them with more detailed and friendly wording that explains it for those who blinked, or those who simply want to be absolutely sure they have it right."

How important is HTML Validation?
Webmaster World
"Start thinking about the future of your careers in this industry. It is no longer SEO (Search Engine Optimization) as they say but more SEM (Search Engine Marketing). One of the many benefits you can add to your marketing portfolio is the claim of building W3C compliant web sites."



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