Search Engine Marketing News Weekly Newsletter - 2003-08-13

Have You Started Your Christmas Search Engine Campaign?
Source: Search Engine Guide 2003-08-12
While Christmas may well seem like a long way off, search engine marketing contains a lot of research, implementation and patience. By starting your search engine campaign in August, you hopefully won't need my last-minute articles come November.

Optimizing Dynamic Content for Search Engines
Source: Search Engine Guide 2003-08-11
Over the years, the engines have tried to find ways of crawling dynamic content while avoiding dynamic spider traps. One technique they use is crawling dynamic URLs that are linked to from pages with static URLs. For example, if you give your site map page a static URL, but have links to dynamic URLs within its content, there's a good chance that the leading engines will crawl those links.

Overture: A Conflict of Interest?
Source: ClickZ 2003-08-08
Does Overture (or Yahoo!) have any business being in tracking and analytics?

Optimizing Dynamic Pages - Part I
Source: Search Engine Guide 2003-08-07
Search engine robots are very simple creatures. They can 'read' text, and they can follow links. That's it. Robots cannot view a Flash movie, they cannot fill in a form, and they cannot click a 'submit' button.

The Value Of Online Articles, Persuading Clients
High Rankings Forum
"I think we've all got to find a way to make it clear to our clients just how well this can work. I know that I can tell my clients that I receive roughly half of my business as a direct result of articles and forum activity. I think if you can make examples like that, and at least get them to try one article, they may realize that ... it does produce some worthwhile results. "