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Weekly Newsletter - 2003-08-20
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Hi Everyone!

If you weren't able to attend the Search Engine Strategies Conference, don't feel too bad. Andy Beal has written two great articles covering all of the happenings, news, and announcements of the first two days. There will be more reporting from the conference that I'll include in next week's newsletter. If you don't want to wait until next week, I'll post the new articles on Search Engine Guide as they arrive.

If it's any consolation, I wasn't able to attend either. Perhaps next year we can plan a big "Search Engine Guiders" road trip and rock the joint with our presence. Sorta like a motorcycle gang, but with everyone sporting notebooks instead of choppers. :-)

See you next week!

Robert

 

Search Engine Marketing News

Are You Ready To Hire a Search Engine Optimization Firm?
By Scott Buresh 2003-08-20
If you know exactly what you expect to get out of your campaign, have realistic expectations, and are committed to getting the most out of your investment, you are probably ready to look into hiring a search engine optimization firm.

Inside Search Engine Strategies, San Jose - Day Two
By Andy Beal 2003-08-20
Day Two of Search Engine Strategies, San Jose promised to step up the pace with the offering of three separate itineraries for search engine marketers to choose from. While many attendees were recovering from the Google Dance the night before, they soon got down to business when Danny Sullivan took to the podium.

Inside Search Engine Strategies, San Jose - Day One
By Andy Beal 2003-08-19
Day One of the conference had been designated as a 'pre-conference' day with the sessions taking on two distinct tracts. Danny had decided to move all the beginners SEM sessions to this day and additionally take the opportunity to provide an annual update on the economics of the search engine industry.

Overture Looks for Deep Matches
Source: InternetNews.com 2003-08-19
The paid listings company offers new matching options for advertisers looking to reach a broader audience of searchers.

Pay-Per-Clicks... One Way to Boost Traffic to Your Web Site
Source: Search Engine Guide 2003-08-18
With literally hundreds of choices, how do you pick the pay-per-click engine with the best visibility that has the potential of giving you a higher return on your investment? And, just as important, what are some strategies for working with the pay-per-click engines, and how do they operate?

META Tags Abuse and Misuse - Metadata Structuring and Standards
Source: SEO Consultants Directory 2003-08-18
The SEO Consultants Directory Administrator and Directory Editors have recently been involved in a discussion via email where our interpretation of the Metadata standards are being challenged. A search engine marketing article discussing the abuse and misuse of META Tags by Edward Lewis.

Tracking and analytics in SEM: the options and the vendors.
Source: ClickZ 2003-08-15
Tracking and analytics in SEM: the options and the vendors.

Make Google Listings Work Harder
Source: Microdoc News 2003-08-14
Writing a title is an art form -- this is the art of the newspaper editor, the magazine writer and the student of micro-texts. The better your title is in describing the information of your page, then the more likely that people are going to arrive at your page and use that information.

Will Search Slay the Yellow Pages?
Source: ClickZ 2003-08-13
Online search and printed local directories: an either/or proposition?

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Bid War Insanity - What To Do?
Webmaster World
"The keywords we are bidding on are not traffic heavy but are very targeted to our services. This war has gotten to a point, where I am bidding $1.00 and the only other bid (our competitor) overbids me with a $1.01 bid! This is totally ridiculous!"

Keyword Research - I Need Some Direction
High Rankings Forum
"I'm sitting in WordTracker... and I'm lost. I know that I am looking for 'my diamond in the rough' keyword and/or keyword phrase. A handful of them actually - as I want to optimize some pages/sections differently (according to content)... Is there a 'trick' to all of this?"



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