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Weekly Newsletter - 2003-08-27
If you have trouble viewing this newsletter, a copy is available on the Web: http://www.searchengineguide.com/semnews/semarchives.html


Hi Everyone!

I have the best readers in the world!! I'm not saying that just to flatter you, I mean it. You know Search Engine Guide relies on advertisers to foot the bill and you regularly respond by taking a look at what our advertisers offer. For example, last month SageRock.com ran an ad offering a chance to win a free search engine marketing consultation. The president of SageRock.com, Sage Lewis, wrote to tell me that your response was phenomenal and he wants to do it again.

In case you forgot, SageRock.com was chosen as one of the top ten search engine marketing companies in the U.S. and they've been given the thumbs-up by the SEO Consultants Directory.

See you next week!

Robert Clough

 

 

Search Engine Marketing News

SEO Website Plagiarism
Source: Search Engine Guide 2003-08-26
What you are facing is also affecting many other search engine optimization experts who rank highly on the search engine result pages, and then find their work stolen word for word, image for image and tag for tag. These duplicated websites are created with the aim of replicating the same successful results that the high ranked websites achieved.

Legitimate Search Engine Optimization Company or Not?
Source: Search Engine Guide 2003-08-26
I am a small business owner who would like to improve my ranking. I have been contacted by a company who 'guarantees' top-10 rankings on 6 major sites within 180 days for a fee. Can you please tell me if these types of companies are legitimate, and which ones you would recommend or avoid.

Increase SEO Sales by Teaching Clients about SEO Truths
Source: Search Engine Guide 2003-08-25
Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long term client relationships. Instead of scrambling to outdo the next self proclaimed SEO guy's claims, why not try something more in the nature of a soft sell.

Lycos InSite Re-Launches With New Look and Easier Submission Interface
Source: Search Engine Guide 2003-08-25
Lycos has listened to feedback from search engine marketers and, with this re-launch, hopes to steal a significant share of the paid inclusion market. I recently sat down with Adam Soroca, group product manager for Lycos InSite and took a look at the revamped service.

Inside Search Engine Strategies, San Jose - Day Three: A Chat With Sergey Brin
Source: Search Engine Guide 2003-08-21
Day 3 of Search Engine Strategies, San Jose included a wide range of sessions covering broad topics such as 'Meet the Crawlers' and the more targeted 'Google API'. However, there was not an empty seat available when Danny Sullivan sat down with Google co-founder, Sergey Brin, on the eve of his 30th birthday, to chat about the past and future of the world's most famous search engine.

Inside Search Engine Strategies, San Jose – Day Four
Source: Search Engine Guide 2003-08-22
The most important topic of the day for any search engine marketer had to be Converting Visitors into Buyers. While some marketers concentrate on simply obtaining top rankings in search engines, those more experienced SEM’s know the importance of actually converting that valuable traffic. An impressive panel of speakers provided the audience with ideas and solutions to increase a website’s conversion ratio.

Are You Sabotaging Your Site's Visibility in Search Engines?
Source: Search Engine Guide 2003-08-21
Websites are often a very large expense for these companies, ranging from a few thousand to hundreds of thousands of dollars. To invest such a massive amount of time, money and effort into an online presence and not ensuring it can be found is like constructing a storefront without any doors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Does Keyword In Url Matter?
High Rankings Forum
"...the keyword-rich URL is only generally one keyword phrase. I don't know about you guys, but I optimize my sites for hundreds of keyword phrases, sometimes. How can a keyword-rich domain help me there? It can't."



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