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Weekly Newsletter - 2003-09-03
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Hi Everyone!

There is no sponsor this week so I have an opportunity to tell you about two wonderfully talented people that will be helping me with my business. I'm thrilled to have found them and this is the perfect opportunity to share them with you.

First up is Karon Thackston, owner of Marketing Words, Inc. I won't name any names, but Karon is the secret weapon of many of the most well know Search Engine Optimizers in the business. Oh, you thought all SEOs did the writing when they work their magic on clients' sites... Nope! The best use professional SEO copywriters. The best of the best use Karon -- and for good reason. She is brilliant when it comes to understanding how to write copy that gets results with search engines and customers.

Karon has a special gift that isn't just limited to getting search engines to snap to attention. She also writes ads for the Web, radio and tv ad copy, and she does ghostwriting of ezine articles. She knows the key to writing that gets results. Unfortunately, Karon's services are in high demand, so I still have to wait another week and a half before she starts on my project. It will definitely be worth the wait, though.

Next up is Eric Yonge, owner of Eric Yonge Studios. I've lost track of how many hours I've spent trying to find just the right graphic artist to hire for the re-design of Search Engine Guide's logo. (No, you aren't the only one who has noticed how dull my logo is. :-)

I have an idea of the type of style I want to use for my site. The style has to be unique, it has to convey my message, it has to be great. After a frustratingly long search for someone who could get the style right, I finally found Eric. The moment I saw his work, I knew he was perfect for the job. A picture speaks a thousand words, so you'll have to visit Eric's site to see what I'm talking about. My words don't do his pictures justice.

Eric specializes in logo design and hand-drawn custom illustrations. So, forgot all the pre-packaged graphics used by a million and one other Web sites. Eric can create something that is uniquely you, something that grabs your customers, something that is great!

Did Karon or Eric pay me to say all of this. Nope, not one cent. They didn't ask me to either. I really believe in their work and I'm putting my own money where my mouth is. These are great people who do great work and I can't wait for them to get started on my projects.

If you get in touch with Karon or Eric, please tell them that I recommended their services to you. It will be my way of showing my appreciation for them.

Have a great week!

Robert Clough


(No sponsor this week.)


Search Engine Marketing News

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
Source: Search Engine Guide 2003-09-02
There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.

AdWords Conversion Tracking to be... Free?!
Source: Traffick 2003-08-29
So, once again, if this does actually come to pass, Google will have done something the right way, instead of charging members 50 bucks a month for this feature (ahem, Overture!).

The New Overture Best Practices, Part 2
Source: ClickZ 2003-08-29
The search player gives advertisers new matches and features. How should you respond to the new options? Part two of a two-part series.

To Google, and Other Neologisms
Source: ClickZ 2003-08-27
Still think PR stands for public relations? You're no arachnerd.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

How Should I Form URLs, Dynamic vs. Static?
Webmaster World
"...yes Google has gotten pretty decent at following dynamic links but why would you want to chance it when you have the ability to make them static? And don't forget, there are other SE's out there besides Google who aren't as adept yet."

Using Tools To Monitor Rankings, Can it harm your listings?
High Rankings Forum
"So no, rank checking shouldn't cause a rank decrease at Google, if you are caught. But having said that, rank checking might attract attention to your site -- and if you are doing other things that Google doesn't like in terms of content, then that might get you booted or penalized."

Click-Through Rates With New [Google] Ad Sizes
Webmaster World
"Just wondering if anyone has any stats on click through rates after switching to a new ad size. I am contemplating a switch from the banner to the inline rectangle."

Google Driving the Market...
Webmaster World
"With the hype surrounding Google entering the advertising marketplace, I have seen little discussion concerning traditional advertising suppliers responding? What will happen with the marketplace...or is it big enough to absorb Google entering it? Will rates finally be driven back up with the added competition?"

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