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Weekly Newsletter - 2003-09-17
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Hi Everyone!

I'm trying to catch up on work this week so I'm going to jump straight into this week's issue.

Have a great week!

Robert Clough



Search Engine Marketing News

What Are Links and How Do I Get 'Em?
Source: Search Engine Guide 2003-09-17
Along with simply having a wonderful site, you also need to get the word out about it, so that people know it exists in the first place. To do this you should submit the site's URL to any and all of the Internet directories that exist.

Optimizing Dynamic Pages - Part II
Source: Search Engine Guide 2003-09-17
Outlines methods that will help search engine robots to find the dynamic pages on your site. This means that the important content on those pages is more likely to be included in the search engine databases, and that people will be better able to find you.

How To Choose Keywords Before they Skyrocket in Popularity
Source: Search Engine Guide 2003-09-16
We have television programs, we have the news and the radio which all bring us current and upcoming events. With the news itself, there are often many ideas that can help the SEO to really think and plan ahead for some truly unique optimization strategies. I am talking about the potential of developing part of your client strategy around an upcoming newsworthy event.

Natural Search: The Overlooked Strategy
Source: ClickZ 2003-09-15
It's easier to buy a listing than earn it. But not ranking in natural search results benefits no one -- except your competitors.

Making Sense of AdSense... Et Al.
Source: ClickZ 2003-09-12
A keyword ad primer for publishers and marketers. How do Google, Sprinks, and Overture stack up?

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

How Do You Explain PPC?
High Rankings Forum
"The trick to justifying the money you spend on Pay Per Click advertising - like all advertising - is to track the effectiveness of your ad spend. In the case of PPC advertising, this is very measurable compared to many off-line forms of advertising. For example, how many companies can quantify the sales they've generated from a brochure, business cards, their yellow page ad, etc.?"

Word of Warning, think before you use AdSense
Webmaster World
"You outline an absolutely crucial point: That we do NOT put all of our eggs in the Adsense basket."

Search getting boring? Not for Nutch longer
Cre8asite Forums
"Hmm, I can't help feel that an Open Source search engine would just allow those so inclined and skilled, to go into the code, learn the exact ranking criteria and abuse it more accurately and quickly than is currently possible."

Does Alt Tag Matter Any More?
High Rankings Forum
"...alt attributes that describe the page you're clicking to, on a clickable image, does seem to count. It's very similar to having a text link, which is as it should be."

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