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Weekly Newsletter - 2003-09-24
If you have trouble viewing this newsletter, a copy is available on the Web: http://www.searchengineguide.com/semnews/semarchives.html


Hi Everyone!

Have a great week!

Robert Clough

 

Search Engine Marketing News

Seeking a Search Engine Optimization Company? You Better Shop Around!
Source: Search Engine Guide 2003-09-24
Many online businesses arrive at this point sooner or later - the point where they decide it's time to bring in a search engine optimization company. Here are the questions you should ask to save you from hiring the wrong search engine optimization firm.

The Coming Search Engine War, Part 1
Source: ClickZ 2003-09-22
Yes, Microsoft already operates a search site at MSN.com, but it's powered largely by partners -- LookSmart, Inktomi and Overture. Microsoft believes it can build its own algorithmic and PPC search interface and take on Google head-to-head. The outcome of this battle will impact Web marketing profoundly, to say the least.

Searching For Holiday Profits, Part 1
Source: ClickZ 2003-09-19
Prep for holiday season searchers. A multi-part how-to series.

The Key to Keyword Searches
Source: ecommerce.internet.com 2003-09-18
Search engine marketing and publishing content intersect, now that Google and Overture have entered into contextual publishing of keyword-based ad listings.

MSN Expands Overture Ads
Source: SearchDay 2003-09-18
MSN Search has rolled out a new format for showing paid listings, a change it hopes will allow it to carry more sponsored results while still keeping its overall relevancy high.

Professional Organizations and Hiring Search Professionals
Source: ClickZ 2003-09-17
What professional organizations mean to search marketers and marketers shopping for SEM support.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google Backlinks and PageRank Should Be Abolished
Webmaster World
"I think Google is killing their results by allowing webmasters to inspect the back links of their competitors. What about PageRank? This is just a fantasy that has absolutely no relevance to anything. Why is it displayed, and why are webmasters doing monkey tricks to artificially increase theirs?"

DMOZ - Locked In the Cellar With No Food or Water
Webmaster World
"Boo Radley? Please. This kind of rant shows a horrible misunderstanding of where ODP is and where it is going. If you’re looking for parallels, try Yahoo=Antonio Salieri to DMOZ’s Mozart."

Where Does "Keyword Ownership" Fit?
High Rankings Forum
"Those programs are indeed totally bogus and should be dismissed as such without another thought given to them..."

Small Flash Content On My Homepage?
High Rankings Forum
"I have a small flash movie in the body of my homepage. Do you think this hurts my chance of getting ranked high in the search engines?"



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