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Weekly Newsletter - 2003-10-01
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Hi Everyone!

I hope you are experiencing weather as wonderful as I have here. It's finally cooled down a bit, it's sunny, and it's put me in a great mood!

One thing that really has me happy is the way my Small Business Center has come together. If you like what I do with search engine news, you'll love what I'm doing to deliver small business news to our members. Give it a try, I know you'll like it.

Have a great week!

Robert Clough


Search Engine Marketing News

Nip and Tuck - Three Quick Tricks for Writing SEO Copy
Source: Search Engine Guide 2003-10-01
You can have copy that makes sense, provides solutions for your site visitors, and ranks high with the search engines. It's not impossible... it just takes a bit of training and practice. Before long, you'll be tucking keywords in all the right places!

Finding Targeted Keyword Phrases Your Competitors Miss
Source: Search Engine Guide 2003-09-30
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.

Preparing for a Competitive Holiday Season
Source: Search Engine Guide 2003-09-29
If you are not ready for the shopping season yet, you better get ready soon or you might find your competition making sales that should have been yours.

Searching For Holiday Profits, Part 2: Seasonal Keywords, Listing Expansion
Source: ClickZ 2003-09-26
This week I'll cover the listing expansion that should precede any holiday (or other highly seasonal) campaign.

Supersize Search For Q4 and Beyond
Source: ClickZ 2003-09-25
You paid good money for every click. That's just the beginning. How to integrate search with e-mail and other marketing media.

How Can Google's Gold Be Inktomi's Spam?
Source: SearchDay 2003-09-24
While there are some universal guidelines about search engine spam, each major engine has policies that can occasionally appear out of sync with others.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Resubmitting To Dmoz? How to Correct a Bad Description?
High Rankings Forum
"In an attempt to change the listing, find something that is factually incorrect about the description, or implies something the company or website is not. Then, craft a suggested description to include with your request, but ONLY use one or two of the best keywords at most, because if you try to pack it with keywords, it won't get changed at all."

Zeal - How Valuable?
High Rankings Forum
"I know how widespread results are in Open Directory, and the value that can provide to a properly listed site. Can anyone tell me about the reach of Zeal in comparison?"

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