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Weekly Newsletter - 2003-10-08
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Hi Everyone!

I'll have to keep my opening remarks short this week. My little one has an appointment with the eye doctor today to see about getting some new glasses.

Have a great week!

Robert Clough


Search Engine Marketing News

Links Are Good for Business
Source: Search Engine Guide 2003-10-08
Read the advice on SEO boards and tutorials these days and you will find a lot of information about linking. There are debates and facts on whom you should link to and whether reciprocal links are good or bad. The reality is that the Web is made up of links and you should link to sites that your users will find helpful.

How To Reach All the Engines
Source: Search Engine Guide 2003-10-08
Pages can and do rank highly on all the search engines. There's never a need to design a page for any particular engine at the exclusion of others. Make your pages the best they can be for your users and search engines in general, and your site will do great!

Contextual Advertising, Part 1 of 2
Source: ClickZ 2003-10-06
Why contextual ads? Why now? And, why there's no offline equivalent.

Google to Expand Keyword Matching
Source: 2003-10-03
Google notified its 150,000 advertisers on Friday that it would expand its keyword matching to show paid listings on related search terms, while also increasing the performance standards for such ads.

Web Searches: The Fix Is In
Source: BusinessWeek 2003-10-03
When submitting paid-inclusion data, companies typically fill out a spreadsheet with information on product details, along with the search words and phrases for which they'd like to appear. The result is a rich stream of data targeted precisely to what the search engine will deem relevant. Consequently, their ratings are primed to soar.

Keyword Research: Optimization for Conversion
Source: ClickZ 2003-10-03
To produce and optimize a Web site without understanding what your customer wants is like opening a steak house for vegetarians. With keywords you can set up your Web site to create the persuasive buying momentum needed for each visitor.

Searching For Holiday Profits, Part 3: Landing Page Optimization
Source: ClickZ 2003-10-03
Landing page optimization is an extremely powerful practice. It should be an ongoing process. Don't just save it for the holidays, or some other highly seasonal campaign.

Why Shari's Berries is happy to let affiliates pay the search freight
Source: 2003-10-03
Although it reports steady growth in visits and sales as more gift shoppers find its chocolate-covered strawberries on the web, Shari's Berries International doesn't spend a penny on keywords or other means of improving its results in Internet searches.

LookSmart Sponsored Listings To Take On Google & Overture
Source: SearchDay 2003-10-02
LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues.

Yahoo! Pushes Small-Biz Online Marketing
Source: 2003-10-01
Yahoo! Small Business customers can now create accounts for online marketing with a half dozen marking providers, with services ranging from product-search listings to pay-per-click listings to keyword tracking. What's striking is Yahoo! has partnerships to provide rival's services.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Keyword Density
High Rankings Forum
"A good keyword density is using the keyword phrases as many times as possible, without it sounding dumb."

What Is Web Copy?
High Rankings Forum
"It's not about YOU, it's about THEM. If you can't show/tell the visitor what you can do for them and what end results they'll get after working with you or buying your product you might as well cancel your hosting and close it all down."

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