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Weekly Newsletter - 2003-10-22
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Hi Everyone!

Have a great week!

Robert Clough


Search Engine Marketing News

SEO Question and Answer Extravaganza
Source: Search Engine Guide 2003-10-22
It's that time of year again when I do my SEO Mailbag Extravaganza! This is when I take a sampling of email questions I've received throughout the week, and post them along with my answers.

ExactSeek - Emphasizing User Popularity Over Link Popularity
Source: Search Engine Guide 2003-10-21
As the search engine industry evolves, we'll begin to see more and more innovations geared toward arriving at relevant search results that aren't as easily manipulated as some of the ranking methods in the past. One of those innovations is being put into place now at user popularity combined with content relevancy.

Links Are All About Reputation - An Interview with Mike Grehan
Source: Search Engine Guide 2003-10-20
Linking is a hot topic these days -- anyone with a Website and an interest in search engine traffic knows that you have to get some good incoming links in order to be found in the search engines. However, most people are a little lost when it comes to landing them.

Sell the Information-Gatherers
Source: ClickZ 2003-10-20
It's important to concentrate on keywords and provide an easy way for people to "pick" your information as they go through the searching and buying decision process.

Relevant Links Begin In Directories
Source: ClickZ 2003-10-20
I predict algorithm-based search engines will always rely on directory or hub-type sites to a greater or lesser degree. Whether vertical or general directories, algorithmic search engines need directories to provide classification clues to deliver the most relevant results. That means marketers who want top rankings need to be listed in them. Period.

Think Negative
Source: ClickZ 2003-10-17
When the objective is not to display your ad, the negative match is your friend. How to select and deploy negative terms for Google and Overture campaigns, and XML paid inclusion.

Advertisers attack Google over Adwords enhancement
Source: newmediazero 2003-10-16
The 'enhancements' offered by Google include 'expanded matching capability', which means that clients' ads are generated not just by keywords selected, but by synonyms and 'other related phrases'.

Got Search?
Source: 2003-10-15
Affiliate marketing company Commission Junction yesterday launched CJ Search, a tool encompassing paid search, paid inclusion and organic search. CEO Jeff Pullen describes it as a "one-stop-shop" where advertisers can manage search campaigns and optionally, work with CJ's publisher network. "We sit in the middle as an independent third party to guarantee a mutually beneficial relationship," said Pullen.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Future Of SEO
High Rankings Forum
"Given that Google's bought Kaltix, which is seen as I understand it as greater personalisation of SERPs, with cookies on the PC storing data - so that a [search engine] has a pretty good guess what you're searching for, as opposed to a shot-in-the -dark guess (I exaggerate, but only a bit ) - will SEO still be relevant in the future?"

Merging Many Websites Into One
High Rankings Forum
"What are the consequences?"

What's the latest on Ah-Ha and GoClick?
Webmaster World
"The traffic is definitely not the same as on overture or Google but what is? goClick gets very little traffic to my campaigns but I have had conversions so I'll keep giving them my money. is the same way only with more traffic."

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