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Weekly Newsletter - 2003-10-29
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Hi Everyone!

There's nothing quite like getting another top-notch search engine optimization professional as a contributing writer. This week, David Wallace from SearchRank joins as the latest member of our happy little crew of contributing writers.

One of the things I like best about David's service is that it is geared toward, and priced for, small businesses. Translation -- it's actually affordable!

Have a great week!

Robert Clough


No sponsor this week so I get to promote Search Engine Guide's Small Business Center :-)

Larry Sullivan from had this to say about the Small Business Center:

"...the modest membership fee was the best investment I made online this year!"


Search Engine Marketing News

Why Do I Need To Hire a Search Engine Optimization Company?
Source: Search Engine Guide 2003-10-28
It is well worth the money you will spend as well as the peace of mind knowing that someone else is worrying about your rankings for you. A good SEO company will actually not cost you anything in the long run because it will amount to increased exposure and increased traffic which in turn will bring increase revenues.

Local Search Part 3: Google Gets Local With AdWords
Source: SearchDay 2003-10-28
Google's new regional targeting feature for AdWords lets advertisers target their ads to any of 210 specific local regions in the US. Third part of a continuing series on local searching.

Site Won't Stay Put in Rankings
Source: Search Engine Guide 2003-10-27
This is what drives many people crazy with SEO. They want to understand exactly why their page is at a certain spot in the results, but since it's fluid, there's no way to be exactly sure. All we can do is understand and implement the fundamental things that will give our pages the best chance of showing up high in the rankings for our targeted keyword phrases. The rest is up to the search engines.

Why A SEM RFP Is A Mistake: Part I
Source: ClickZ 2003-10-27
RFPs won't help most companies select the best SEM vendor. There's a better way.

Understanding the SEO Industry: An Analogy to Offline Marketing
Source: Search Engine Guide 2003-10-24
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand.

Feeding Frenzy, Part 1
Source: ClickZ 2003-10-24
If you sell products online and don't use search portal feeds, you're missing opportunities.

What Are Keywords And What The Heck Do You Do With Them?
Source: Search Engine Guide 2003-10-23
As a Web copywriter, I've learned that the words I wrote had a direct bearing on my client's search engine success. That meant I had to write a message that made an emotional connection with the target audience, promoted the product or service AND included the necessary keywords that would help get them good rankings. Whew!

Balancing Paid and Organic Search Listings
Source: SearchDay 2003-10-23
Do you really need both "organic" or "natural" listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?

The State of the Search Engine Industry
Source: SearchDay 2003-10-22
Noted search engine experts and analysts explored the major themes and trends driving the current and future state of the industry in a lively, wide-ranging forum at the Search Engine Strategies conference.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Speaking Of RFPs...
High Rankings Forum
"So what do you guys think? Will you answer RFPs? Do you think they can work for SEM/SEO services? Or do SEM companies work too differently to really compare this way?"

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