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Weekly Newsletter - 2003-11-05
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Hi Everyone!

It's been a busy couple of days so I'll have to keep my remarks brief and just jump right into the news.

Thank you for being a subscriber and have a great week!

Robert Clough

 

Search Engine Marketing News

Title Tags for Gift Suggestion Pages
Source: Search Engine Guide 2003-11-04
Since the Title tag is given so much weight in the search engines, you should use whatever keyword phrases you're optimizing the page for.

Protecting Your Search Engine Placement
Source: Entrepreneur.com 2003-11-03
If you want to keep outranking your competition, there are a few things you need to know about search engine rankings—and what you can do to affect the results.

Digging Deeper into Search-Friendly Design - Interview with Shari Thurow - Part I
Source: Search Engine Guide 2003-11-03
One of the funniest things about my 5 Basic Rules of Web Design is that people think that they are so obvious, that it's quite silly of me to point them out. However, if these 5 rules are so obvious, then why aren't designers and search engine marketers following them?

Digging Deeper into Search-friendly Design - Part II
Source: Search Engine Guide 2003-11-03
A top search engine position is not the be-all-that-ends-all in search marketing. You have to get people to your site and convince them to take an action (subscribe, buy, enroll, register, etc.). Usability is a huge part of that equation.

Why an SEM RFP Is a Mistake, Part 2
Source: ClickZ 2003-11-03
RFPs won't help most companies select the best SEM vendor. There's a better way. Last of a two-part series.

Are eBay Affiliates Spamming Google with Your Words?
Source: AuctionBytes.com 2003-11-03
The fact that eBay is attempting to drive traffic to its site could be viewed as a positive move. After all, some might say, eyeballs are eyeballs. But giving free API access (and free rein) to Affiliate spammers is a questionable move, and seems like a free license to abuse Google's policies.

Google's Regional Targeting Power
Source: ClickZ 2003-10-31
Strategies and tactics you can employ to leverage the additional power of regional targeting.

Study: Overture Better Than Google
Source: InternetNews.com 2003-10-30
Yahoo! powerhouse outperforms the household-name search engine in paid listings, according to a new Jupiter Research study, but Google is as good as it needs to be -- for now.

A Secret For Discovering What Your Customers Want
Source: Search Engine Guide 2003-10-29
Doesn't it drive you crazy that people visit your Web site and then just leave? What are they looking for? What is missing from your site that they need? Here's a free way to find out.

New Developments In Local Search: Part 2
Source: ClickZ 2003-10-29
Chuck the Yellow Pages! Search engines are bringing search local. Who's doing what, and how SEM will change.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Dollar Value Of A Home Page Link?
High Rankings Forum
"There's nothing wrong per se with buying links, selling links or otherwise trading links. The problems for search engines start if: a) you use other's intellectual property (e.g. the trademarked term "PageRank") in order to sell your links, and/or b) the purpose of the link is deceive the search engine's algorithm that your site is more relevant to a term than it truly is - i.e. deceptive advertising in the SERPs"

Are the Bad Guys Winning at Google?
Cre8asite Forums
"The other more more important point Jill made is that she thought attempts to catch devious SEO tricks was something Google was diligent about catching. She's finding this may not be true. From an SEO perspective, why in the heck should ANY SEO bother to follow Google's own guidelines for SEO's when Google itself isn't monitoring what's going on?"

Selling Rubbish, Turning Down Work Due to the Product
High Rankings Forum
"I just wondered, has anybody ever turned down a job because they thought that the product or service was rubbish and shouldn't be promoted?"



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