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Weekly Newsletter - 2003-12-23
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Hi Everyone!

Merry Christmas and Happy Holidays! This week's issue is a short one because it's the holidays and I know you want to get to your eggnog.

I'll see you in a week, or two. :-)

Robert Clough



Search Engine Marketing News

Search Engine Contextual Ads Gain Momentum
Source: SearchDay 2003-12-23
A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing.

Search Engines and Trademark Issues
Source: SearchDay 2003-12-22
The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates.

Understand Search Results Pages
Source: ClickZ 2003-12-22
Understanding how search engines display results is crucial to a successful campaign.

Watching SEM Dials and Gauges
Source: ClickZ 2003-12-19
The metrics, online and off, you must consider for your SEM campaign.

Kanoodle Debuts Set-And-Forget Search Terms
Source: 2003-12-19
With AutoScheduler, advertisers can set search terms to automatically go live or dead at specific times, with no need for manual adjustment. Businesses that don't ship internationally, for example, could choose to turn off their search terms between midnight and 5 a.m., when customers are unlikely to shop online.

The "Secret System" of Search Engine Advertising
Source: SearchDay 2003-12-18
Search engines have become one of the fastest growing venues in the advertising market, bringing clients from the old world of traditional advertising to the new world of paid listings. Yet while ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.

The 2004 Crystal Ball for Media
Source: ClickZ 2003-12-18
Search marketing will go on steroids in 2004. It will become local, personal, persistent, integrated... and far more powerful.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

So Much Traffic from Page 7 SERP! (Free Subscription Required for Access)
Webmaster World
"I am quite perplexed by the amount of traffic one of my sites receives from Google, Yahoo, Altavista on a certain phrase. My site comes up on the 7th page in Google / Yahoo and even further in Altavista... Any similar experiences?"

Yahoo Ratcheting up Inktomi? (Free Subscription Required for Access)
Webmaster World
"We thought they would flip the switch and that would be that. However, it appears the Yahoo to Inktomi switch is flushing out to be a knob that they are slowly dialing up."

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