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Weekly Newsletter - 2004-01-08
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Hi Everyone!

This issue is a bit shorter than usual with the holiday last week. Even so, there are plenty of goodies to keep you busy.

Have a great week!

Robert Clough


Thanks to our sponsors for keeping this a free newsletter...

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Search Engine Marketing News

Overture Breaks Up Contextual, Search Listings
Source: 2004-01-07
Overture will hand more control to advertisers later this month, letting them bid for contextual listings independently from search listings.

Google Dance Syndrome Strikes Again, Part 4
Source: ClickZ 2004-01-07
If Google dropped you, Froogle may be a way to back in. Other opportunities will arise. The downside: They'll likely cost. Smart businesses will budget for this, as they budget for advertising and marketing in the real world.

The Nightmares of a SEO
Source: Search Engine Guide 2004-01-06
To your horror you discover that a client has completely redesigned their web site and in the process, removed all of the optimization you developed. All your work has been flushed right down the drain! Does this really happen? Will a company hire a SEO firm, spend thousands of dollars to optimize their site for better positioning and then sabotage themselves? You bet it does, unfortunately all the time.

Why Ad Agencies Fail at Search Marketing
Source: ClickZ 2004-01-05
Three reasons to think twice before putting your agency in charge of SEM for your site.

Google's House of Cards
Source: ClickZ 2004-01-05
With AdSense delivering lower ROI than paid listings, advertisers and search marketing firms have vocally demanded Google allow them to make separate, lower bids on contextual ads.

Bungled Search Engine Optimization - Cleaning Up the Mess
Source: SearchDay 2003-12-24
Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference?

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Search Engine Books & Services (Classifieds)

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The Nitty-gritty of Writing for the Search Engines
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Incoming Links from Client Sites
Cre8asite Forums
"...this isn't saying we need to discard the idea of having links on client sites. Rather, we need to make the relevance more implicit. The simplest way of attaining this would be to change the way these links are worded."

Self-appointed Seo Expert Has An Opinion
High Rankings Forum
"This report contains my speculation about the recent Google update. I am not responsible for what you do with it. I don't have any inside information from the Googleplex. I do have friends at Stanford who wish they worked at Google. I think I am probably right, but I am willing to be wrong."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Annual Website Maintenance Checklist
Inevitably there are a number of little, and not so little, website administrative and maintenance tasks that are hard to find time to tackle during the year. That's why we recommend performing an annual review of your site. To help get you started and get your site in shape for the New Year, here is POP's Annual Website Maintenance Checklist.

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