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Weekly Newsletter - 2004-01-28
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Hi Everyone!

Super Bowl XXXVIII is just days away and Houston is buzzing like a kid hopped-up on too much sugar. It's kinda' fun with all the events taking place, the media mayhem, and of course all the food planning. BBQ and Tex-Mex food is big here so we'll take any excuse to have a big food-fest. Although I don't have a spare $6000 to get in to see the game, we'll still have fun watching from home.

Somebody pass the jalapenos...

Have a great week!

Robert Clough


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Search Engine Marketing News

SEO Writing Strategies for Graphic-Oriented Sites
Source: Search Engine Guide 2004-01-27
What do you do if you're a graphic designer, if you sell jewelry, or if you have another site that needs more pictures than copy? Don't despair. There are some strategies that can help you reach a happy medium satisfying both your visitors and the engines.

The Great Link Debate
Source: About Web Search 2004-01-27
So what's wrong with reciprocal linking? After all, everybody wins, right? In some cases other cases, no. See, here's the problem with reciprocal linking. It's easy to abuse and site owners that have a lot of good intention and a little bit of understanding of algorithms can turn it into a dangerous game that can result in damage to their rankings.

When Being First May Not Matter
Source: 2004-01-27
Be obsessed with usability, and all of your marketing that focuses on driving users to the Web site will have a greater impact.

Agencies and SEM: Howdy, Partner
Source: ClickZ 2004-01-27
For something so simple, search is pretty darned complicated. That's why agencies need specialized SEM partners.

Overture to launch separate marketplace for contextual ads
Source: newmediazero 2004-01-27
Overture is launching a separately-bidded marketplace for its 'contextual advertising' product - a move which it claims will earn it more revenue and enable advertisers to bring in more relevant traffic.

Build Brand Equity for Search
Source: ClickZ 2004-01-26
People do business with companies they know and trust. If a customer knows and trusts you, she's more likely to click your search result listing and more likely to do business with you.

SEM Best Practices for Ad Agencies
Source: ClickZ 2004-01-23
How ad agencies can best serve clients with SEM.

The Brains Behind B2B Paid Search
Source: eMarketer 2004-01-23
The now-dominant part of IndustryBrains' business is IB Industry Targets, where advertisers pick the specific sections of select sites where they want to appear (say, the Networking section of TechWeb and the Mac Hardware section of Macworld), and their contextual ads appear to visitors who head to those pages.

For a Fee, Wind Up Atop the Search Engine Heap
Source: 2003-01-23
Why are some people using Google Adwords to buy keywords that match their personal name?

Dueling Searchers in a Quest for Ads
Source: BizReport 2004-01-22
Internet search companies are gearing up to woo local advertisers because they know mom-and-pop shops generate tens of billions of dollars a year in revenue, money that currently goes to print Yellow Pages, newspapers, radio and TV stations.

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Search Engine Books & Services (Classifieds)

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The Nitty-gritty of Writing for the Search Engines
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Is it worth paying to get on web directories fast?
Jim World
"Being listed in a directory that has good search engine listings will get you some targeted visitors as well as the crawl from the spiders."

Google Update
High Rankings Forum
"...when Google updates that it takes many days before sites will be where ever they will be... Your best bet is not even to look for a few more days if you have a weak stomach. A site/page missing at this moment means pretty much nothing."

Google - AdSense in your Inbox?
Cre8asite Forums
"As an advertiser I would be concerned as mass mailings could result in casual clicks with no conversions. ...If Google does go live with this, I hope there is an option to opt-out of contextual ads in emails."

Who's better - Overture or Google?
Best Practices Forums
"...which is a better value - Overture or Google? Does getting in the top 3 of Overture give you noticeably more traffic?"

Site Navigation, Organizing Categories Within Categories
High Rankings Forum
"My first problem is how to organize all my categories within categories. I don't know whether to use javascript or a text menu for navigational purposes. Any tips?"

Traffic from Google's DomainPark Program (Reg. Required)
Webmaster World
"The ads are content targeted, rather than via search. As with all ads, the intent is to provide relevant and useful information to users who are looking for it. Our data indicates that this will be worthwhile traffic, which converts in line with other Content Targeted partners. As always, actual results will vary from advertiser to advertiser, industry to industry, day to day, and so on."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

How Five Entrepreneurs Overcame Major Hurdles
You can learn a lot from the mistakes and challenges experienced by others. Here's a look at some business owners who have succeeded despite difficult setbacks.

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