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Weekly Newsletter - 2004-03-31
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Hi Everyone!

Here is a humorous cartoon about Google's new look...

Have a great week!

Robert Clough


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Search Engine Marketing News

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.
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Overture takes search ads to U.K. phones
Source: - Mobile phones in the United Kingdom will soon sport advertiser-sponsored search engine links after two major players strike a deal with Overture Services.
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Design Matters
Source: ClickZ - Effective search engine optimization (SEO) campaigns require effective site design. Keywords are useless if search engines and site visitors don't have easy access to them.
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Search Engine Marketing Q&A
Source: Search Engine Guide - I've put together an assortment of search engine marketing questions and answers compiled from the emails I answered last week. I'm sure that at least a few of these questions will be ones that have been nagging at some of you also.
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B2B SEM: Sorting Ambiguous Traffic
Source: ClickZ - When B2B keywords overlap into consumer searches, marketers still pay for that consumer traffic. There are ways to turn that to your advantage.
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Kanoodle Launches new Contextual Ad Features
Source: About Web Search - The new system is designed to help determine the rankings of Kanoodle's contextual ads as they display on partner Web sites. The new system is setup to determine rankings based on a combination of an advertiser's cost per click and the ratio of clicks to views that a listing generates.
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Google's Local Search Goes Beta
Source: ClickZ - Google's approach to local search involves using yellow-page and business-directory information from third-party providers, integrating it with information about individual businesses from Google's main Web page index. Though the service is still in beta, Google has promoted it from its relatively obscure location in Google Labs to its own Local Search URL.
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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Yahoo Mike Answers Some More Questions (Free reg. required)
Source: Webmaster World - "Hello again from Yahoo Mike. This is just a first round of replies to several questions posted in the forum. I'm researching several others and hope to have more information posted either later today or tomorrow. With that said..."

Using Google Search As Your Website Search?
Source: Cre8asite Forums - "I'm contemplating using Google search (limited to my site) on my web site. Does anyone have any opinions on this or perhaps some statistics or studies that illustrate if this is a good idea? What are the general guidelines for this sort of thing?"

Client's site disappeared from Yahoo
Source: JimWorld - "Just to confirm what was posted to this thread, there is an issue in our current handling of 301 redirects. 301 redirects are the correct technique to use. We are working to address the problem by the next index cycle (typically 2 to 4 weeks) and appreciate your patience while we resolve this."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Bare Minimum Workweek
You work too hard. You know you do. According to the 2003 Inc. 500 survey, 29% of CEOs work more than 60 hours a week--60 hours, every week. Not Kelli Greene. The founder of Pacific Data Designs, a $3.7 million storage company in San Francisco, clocks a mere 25 hours a week. Does she enjoy an enviable schedule at the expense of her business? Actually, PDD made last year's Inc. 500 list of America's fastest-growing private companies. Greene, who once toiled as a corporate drone in Chicago, has achieved the financial and personal independence she envisioned when she set up her own shop.

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Search Engine Conferences & Workshops

Ultra Advanced SEO Symposium
April 3-4
Orlando, Florida

10 Steps to Successful Search Advertising
April 20
Hyatt Regency - Orange County, CA

Search Engine Strategies Conference & Expo
April 20 - 21
Tokyo, Japan

Search Engine Workshops
April 20-22
London, UK - Novotel, London West Hotel in Hammersmith

High Rankings Search Engine Marketing Seminar
April 23
Sheraton Four Points Chicago O'Hare.

10 Steps to Successful Search Advertising
May 4, 2004
Crowne Plaza North - Dallas, TX

Search Engine Strategies Conference & Expo
May 11 - 12
Toronto, Canada - Metro Toronto Convention Centre

Search Engine Workshops
May 17 - 21
Vancouver, B.C., Canada, at the Plaza 500 Hotel

10 Steps to Successful Search Advertising
May 20, 2004
McGraw Hill Building - New York, NY

Search Engine Strategies Conference & Expo
June 2 - 3
London, England - Novotel London West Hotel and Convention Centre

10 Steps to Successful Search Advertising
June 8, 2004
Hilton Garden Inn Downtown - Chicago, IL

Search Engine Strategies Conference & Expo
August 2-5
San Jose McEnery Convention Center - San Jose, CA