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Weekly Newsletter - 2004-04-14
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Hi Everyone!

In the lower right column of the newsletter I list as many upcoming conferences, seminars, and workshops as I can each week . But, whenever the newsletter gets too large and I need to reduce its size, that is the section that gets chopped down first. To make it easy to find the complete list, I've added a new link that will take you to the conferences page on Search Engine Guide. Now, even when I have to edit things down, you'll still be able to locate any and all upcoming conferences.

Have a great week!

Robert Clough


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Search Engine Marketing News

Top 500 Search Engine Keywords Of The Week
This week's list of the top 500 most frequently searched keywords.
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Google plans trademark gambit
Source: - Google plans to stop limiting sales of trademarks in its popular keyword advertising program, a high-stakes gamble that could boost revenue but also create new legal problems for the company.
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Natural Search- The Great Equalizer
Source: Search Engine Guide - Welcome to the world of natural search- a world where mom-and-pop shops compete with million dollar companies, where million dollar companies compete with billion dollar corporations. And, while many will argue to the contrary, the playing field is more or less level. Small companies can and do dominate their behemoth competitors in this world, for a variety of reasons.
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Submitting to Directories - a Comprehensive Guide
Source: Search Engine Guide - From the site owner and webmaster perspective, we need to be absolutely clear about the benefits we can derive from being listed in a directory.
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Spotting Search Engine Spam: Q&A
Source: ClickZ - Microsites, ranking, and link farming. Answers to some frequently asked questions.
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Campaign Optimization Under Google's Smart Pricing
Source: ClickZ - Google recently announced a new automated click-discounting system for AdSense. The "Smart Pricing" system will adjust Google's click prices for some contextual clicks. If your contextual ad campaigns didn't work in the past, it's time for a fresh look with Smart Pricing.
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Make a Good Investment in In-Site Search Engines
Source: ClickZ - The keys for enhancing in-site search ROI.
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The Role of Your SEO/SEM Company
Source: Search Engine Guide - Aside from choosing the right keyword phrases, your professional SEO company should be well versed in other Web marketing areas. For instance, once you receive targeted traffic, you need those people to take action at your site. This means that there needs to be a certain level of usability and professionalism with your design, copy that speaks to your target audience and all that other good stuff.
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Making a Living as a Search Marketing Professional
Source: SearchDay - Search marketing is a fast moving industry, with rapidly evolving business models. What's the best way to make money in this business?
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Search Engine Books & Services (Classifieds)

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Searching for expert PPC Campaign Managers? Contact BidOptima today.
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Gold in Logs
Source: Cre8asite Forums - "...gather your log files and look at your keyword referral data. You will require a statistics package that will show you all your keyword referrals... Examine the keyword terms that you didn't optimise for. Chances are you'll spot a term that occurs more than once. Write another page covering this term. Optimise as usual. This is an iterative approach to SEO. It's using your own log file as a personalised Wordtracker."

Local Google Killed My Traffic (Free reg. required)
Source: Webmaster World - "Let's cut to the bottom line: if you want to survive, then you are going to have to compete with the locals. To do that, you probably going to have to appear as if you are 'local' in nature."

'the' In a Domain Name
Source: Best Practices Forums - "We have a client that is starting a new website and she was told that 'the' in a domain name will shoot you down in the search engines. I have never heard this theory. Anybody else heard it? Or have experience with this?"

Yahoo News Rocks! Here's Why...
Source: Cre8asite Forums - "I finally got around to checking up on all the way cool stuff Y!'s been doing with RSS of late. I'm still sitting here shaking my head in awe at all of this..."

Adwords Campaign Budgets
Source: High Rankings Forum - "What you need to know is your marketing allowable. Your marketing allowable is the amount you can afford to spend on advertising and marketing activities per sale and still make enough profit for you to be satisfied."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Trial by fire
Crosby's Market owner overcomes adversity to keep grocery chain intact.

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Search Engine Conferences & Workshops

10 Steps to Successful Search Advertising
April 20
Hyatt Regency - Orange County, CA

Search Engine Strategies Conference & Expo
April 20 - 21
Tokyo, Japan

Search Engine Workshops
April 20-22
London, UK - Novotel, London West Hotel in Hammersmith

High Rankings Search Engine Marketing Seminar
April 23
Sheraton Four Points Chicago O'Hare.

10 Steps to Successful Search Advertising
May 4, 2004
Crowne Plaza North - Dallas, TX

Search Engine Strategies Conference & Expo
May 11 - 12
Toronto, Canada - Metro Toronto Convention Centre

Search Engine Workshops
May 17 - 21
Vancouver, B.C., Canada, at the Plaza 500 Hotel

10 Steps to Successful Search Advertising
May 20, 2004
McGraw Hill Building - New York, NY

Search Engine Strategies Conference & Expo
June 2 - 3
London, England - Novotel London West Hotel and Convention Centre

10 Steps to Successful Search Advertising
June 8, 2004
Hilton Garden Inn Downtown - Chicago, IL

Search Engine Strategies Conference & Expo
August 2-5
San Jose McEnery Convention Center - San Jose, CA

10 Steps to Successful Search Advertising
September 14, 2004
Doubletree Guest Suites - Orlando, FL

10 Steps to Successful Search Advertising
September 28, 2004
Hyatt Regency - Cambridge, MA

Search Engine Strategies Conference & Expo
October 27-28
Sheraton Stockholm Hotel & Towers - Stockholm, Sweden

Search Engine Strategies Conference & Expo
December 13-16
McCormick Place, Lakeside Center - Chicago, IL

Click here for the complete list...